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KATRE AT STYLED POP-UP STORE
It became a joyful get-together of guests, colleagues, and friends when KATRE opened the doors of its coveted walk-in wardrobe at the Styled Pop-Up Store in Shangri-La Plaza Mall. Located at the second level of the mall's East Wing, the walk-in wardrobe gave its followers a sneak peek of what they can expect when KATRE formally opens its store on September 1, 2017.
KATRE is the brainchild of its designer and founder Kat Erro. Previously a beauty editor and celebrity stylist, Kat established KATRE in 2009. She started with a 15-piece collection of ready-to-wear items and eventually dabbled with leathergoods. In KATRE, she wanted to promote individuality in a stylish way through thoughtfully conceived designs made from the finest quality leather.
Kat says, “In recent years, we have received numerous requests from followers and friends about opening a brick and mortar store at the mall. We made our name online so the resistance to a physical store was natural. We do have a showroom where our customers can visit us but being at the mall seemed like too big a step. But then, we met with our friends from Styled Pop-Up Store, and we loved the concept. We thought it was the perfect space for us to carve a niche in the realm of retail.”
Styled Pop-Up Store features curated lifestyle brands in a highly stylized setting. What sets it apart from other retail spaces that it would facilitate beauty talks and styling sessions on a regular basis, giving its shoppers professional advice for their everyday dilemmas.
At its formal opening last July 30, 2017, celebrities, influencers, and industry professionals got first dibs on the many exciting offerings to be found at the Styled Pop-Up Store. KATRE's store concept of a walk-in wardrobe carrying a sampling of the brand's greatest hits proved to be among their top favorites. KATRE's City Totes, Camdens, Hanovers, and Mayfairs topped the popularity meter. However, it was the Boite that floored a lot of the guests, most of whom wanted to bring one home right there and then. The reissue of the Wristlet was also very well received as well as the introduction of the Double Sloane.
Most of the celebrities were surprised to find out that KATRE is proudly Philippine made, a fact which its founder and staff never fail to mention to guests. It is testament to the meticulous care and attention given to each and every product that a KATRE can measure up to any luxury brand.
KAT ERRO, CHRISTINE BABAO (co-curator of Styled Pop-Up Store), special guest GRACE LEE, and former editor JING LEJANO
Having had a peek into KATRE's walk-in wardrobe, its fans and followers are only too excited to see what's in store for them on September 1, 2017. Kat promises an exciting new collection to suit a variety of tastes and inclinations, crafted with the highest of standards. In the meantime, KATRE followers and fans can take comfort in the fact that they can visit the brand online or drop by the showroom to savor the sight, smell, and texture of fine leathergoods.
WORDS: JING LEJANO
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